You need to survey customers and target appropriate audiences. You use data to build your case and guide your company’s investments. But how do you know what evidence is credible? How do you get past the bias and think critically? Who has time to design quality research, let alone evaluate the results? Do you sometimes wish you could just call your old professor?
We’re here for you. The research department is a professor-driven consulting agency. What do you want to know, what data will you need, how will you collect it and analyze it?
